The Challenge
Istanbul's Airbnb ecosystem is massive — and for property owners and investors, finding the right balance between location and price is the central problem. Which districts are already saturated? Which offer the best price-to-performance ratio? What actually drives guest satisfaction? Without a clear data model, these decisions were largely guesswork.
Data Quality & Methodology
I refined a dataset of thousands of listings across Istanbul, removing entries with missing coordinates, extreme price outliers, and inactive listings. Districts were then cross-analyzed by supply density, room types, guest capacity, and satisfaction scores to build a reliable segmentation model.
Analysis Steps
Supply & Price Correlation
Mapped regional market saturation by examining Beyoğlu and Fatih's supply dominance alongside extreme price swings in Esenyurt (up to $850).
Satisfaction & Superhost Analysis
Analyzed how Sarıyer, Adalar, and Fatih stood out in guest ratings through their balance of price and performance.
Project Details
Strategic Findings & Investment Route
Sarıyer
Star of Investment
Fatih
Demand & Diversity Hub
Executive Summary
The analysis shows Sarıyer as the most promising district going forward, combining strong performance balance with future price growth potential. Fatih, with its wide range of housing options, stands out as the most dynamic market for investors seeking high cash flow. Investment plans should account for the dominance of single-room units aimed at small groups in both districts.